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Interflora sues M&S over Google keywords | OUT-LAW.COM

Posted in Uncategorized by coda on May 12, 2009
  • tags: trade marks, search engines, keywords, brands

    • The world’s largest flower delivery firm has sued Marks and Spencer at the High Court in London for sponsoring the word ‘Interflora’ as a search engine keyword. The case could be an important test of how UK trade mark laws apply to keyword advertising.

       

      Michigan-based Interflora and its UK trading arm are seeking an unspecified sum of damages and a court injunction to stop M&S bidding on its brand name. Interflora says that the British retailer has taken unfair advantage of Interflora’s brand, in breach of trade mark law.

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