InfoCommons

Keywords

Posted in Uncategorized by coda on May 12, 2009
  • tags: search engines, brands, keywords

    • The widespread practice of bidding on keywords for sponsored links can cause both advertiser and search engine to be accused of trade mark infringement by the keyword brand owner. This article guides you through the recent flurry of activity in European case law on the subject and the questions referred to the European Courts of Justice.

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