BBC NEWS | Business | Exclamation marks not trademarks!

Posted in Uncategorized by coda on October 26, 2009
  • tags: sign, trade marks

    • Exclamation marks not trademarks!

      Two exclamation marks, one in a box

      The court ruled that even the box did not make the mark distinctive

      An exclamation mark cannot be registered as a trademark, the European Court of First Instance has ruled.

      The German clothing and perfume company Joop! applied to register the punctuation mark both on its own and inside a rectangle.

      It decided that consumers would not automatically associate exclamation marks with the company.

      It ruled that putting the exclamation mark in a rectangle just made it look like a label.


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