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Posted in Uncategorized by coda on November 28, 2009

Marketing operations and the Predator — lessons for marketing technologists Google Adwords

Posted in brands by coda on November 11, 2009
  • tags: adwords, trade marks, advertising

    • Marketing operations and the Predator — lessons for marketing technologists

      Marketing operations and the Predator

      How is marketing software like the military’s UAV (unmanned ariel vehicle) attack planes, such as the Predator?

      That’s what I was wondering when I attended a seminar last week by Professor Mary "Missy" Cummings, the director of the MIT Humans and Automation Lab. Previously, Missy was one of the Navy’s first female fighter pilots for 11 years, and then she went on to earn a Ph.D. in Systems Engineering. Her lab now studies challenges with improving automation in situations involving "complex, multi-objective models with lots of uncertainty." Such as UAV battle missions.

      Or modern marketing operations?

      One of the first examples Missy gave was how a team of two or more people are required to remotely fly a single UAV today. (Yes, it’s like something straight out of a Tom Clancy novel.) In the not-too-distant future, however, the military would like to reverse that operator-to-plane ratio and let a single person control up to four UAV’s simultaneously — each focused on its own particular objectives, each subject to ever-changing conditions in the field, yet all interdependent in the outcome of the overall mission.

      Now that’s starting to sound more like the digital marketing world I know. Except with missiles.

      This is such an exciting approach to brand advertising.